Donor Engagement Platform Archives – Strategic Health Care Marketing

Adapting Event-Related Fundraising When the Event Is Cancelled

April 8, 2021

Like every other health care operation, fundraising has been impacted by the COVID-19 pandemic. Foundations, trusts, and development departments have had to squeeze all the creative juices they could muster to tackle an unpredictable, unprecedented situation. Boston Children’s Hospital sets the bar high. Named the country’s #1 Pediatric Hospital by U.S. News & World Report for Read More

Fundraising Success at Boston Children’s Amid a Pandemic

March 23, 2021

Michael Bornhorst, associate vice president, corporate development, leadership giving and special events at Boston Children’s Hospital Trust

// By Marcia Simon, APR // When you have hundreds of runners raising money for you, and the Boston Marathon — usually held on the third Monday in April — gets canceled, how do you bounce back? Boston Children’s Hospital Trust, the pediatric hospital’s fundraising arm, found lots of ways to keep the donations flowing Read More