Exclusive Member Report

Academic medical centers (AMCs) occupy a unique place in the health care landscape, serving as leading providers of advanced clinical care, training grounds for the next generation of physicians, and hubs of cutting-edge research. Their missions require balancing clinical excellence with education and discovery, all while competing in increasingly crowded markets and navigating complex organizational structures.

AMCs face distinct challenges in areas like brand positioning, community engagement, and digital transformation. Yet they also have unmatched opportunities to shape the future of health care through innovation and leadership.

In this new report from Strategic Health Care Marketing, you’ll find real-world examples of how academic medical centers address these challenges through innovative marketing strategies and purpose-driven campaigns.

Our goal for this report — and all Strategic Health Care Marketing member content — is to give you tools and tips, information and inspiration to help you succeed as a digital leader at your organization. We are confident that you will find high value, actionable ideas you can put to work today.

Featuring insights from:

Banner Health, Renown Health, the Medical University of South Carolina (MUSC), University of Maryland Medical System, UC Davis Health, CU Anschutz, VCU Health, UCSF Health, and Mount Sinai Health System.