// By Sheryl S. Jackson // There’s no substitute for market research when launching a new product and designing a campaign to support it. Advocate Aurora Health relied heavily on consumer research to support the launch of its Medicare Advantage plan. The success of Advocate Aurora Health’s launch of a Medicare Advantage product can be Read More
Los Angeles is home to many world-class health care organizations, and they compete vigorously for the same patients. But even in a competitive market, joining together for the greater good may be the best way to get an important message across to the community. “It became apparent early on that people were not accessing health Read More
// By Jane Weber Brubaker // Los Angeles is home to many world-class health care organizations, and they compete vigorously for the same patients. But even in a competitive market, joining together for the greater good may be the best way to get an important message across to the community. “It became apparent early on Read More
Christine Woolsey began working with SCL Health — then known as Sisters of Charity Leavenworth Health System — as a public relations consultant helping the organization manage issues and communications related to a merger with another health system. In 2010, she joined SCL as senior vice president and chief communications and marketing officer. “At the Read More
View from the C-Suite // By Sheryl S. Jackson // The branding and marketing communications strategies of hospitals and health systems have changed over the years as mergers with other organizations have occurred, and SCL Health is an excellent example of the evolution. Christine Woolsey began working with SCL Health — then known as Sisters Read More
// By Lisa Ellis // “Say it. Live it.” This concept sounds simple, right? But do you and your employees really live up to the messages you regularly send to your audience? If you’re like many health care groups around the nation, you may have a serious disconnect between how your internal culture operates and Read More