Match Play: Rework Your Internal Culture to Match Your External Marketing Messages to Score More Points in the Marketplace
// By Lisa Ellis //
“Say it. Live it.”
This concept sounds simple, right? But do you and your employees really live up to the messages you regularly send to your audience? If you’re like many health care groups around the nation, you may have a serious disconnect between how your internal culture operates and the image you try to convey to your target audience to represent your brand. As a result of this lack of alignment, you could be losing some of your valuable market share without even realizing it, according to Stephanie Hungerford, Director of Healthcare Marketing for Core Creative.
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