FIG Agency

Children’s Hospital Colorado’s “Miraculous Everyday” Campaign Designed to Increase Brand Awareness, Showcase Innovation and Compassion

Cheryl L. Serra

// By Cheryl L. Serra // Being in the middle of the western half of the United States — between well-known East and West Coast medical facilities — presented Children’s Hospital Colorado with a marketing challenge. In addition to making potential patients and their loved ones aware of its existence, the hospital wanted to demonstrate the individualized, innovative, and often complex medical procedures it offers. Its “Miraculous Everyday” campaign seeks to do just that.