Fundraising

High-Profile Fundraising for Health Care Nonprofits: Boon or Bust?

by Jennifer Redmond Implementation of the Affordable Care Act has created an equal share of opportunity and difficulty for health care providers. In an evergrowing market, providers are vying for the attention of consumers in creative ways, but some, in an effort to edge out the competition, are met with vehement criticism. This pressure to Read More

Aesop, The Neuromarketer: The Power of the Simple Story

Dan Fredricks

by Dan Fredricks Sour Grapes A hungry fox tried to reach some clusters of grapes that he saw hanging from a vine trained on a tree, but they were too high. So he went off and comforted himself by saying, “They weren’t ripe anyhow.” Moral: In the same way some men, when they fail through Read More