CRMs Present Fundraising Opportunities—and Challenges

Lisa Ellis, editor of Strategic Health Care Marketing

When most people think of Customer Relationship Management (CRM), it’s usually in the context of service line promotion and prospecting for patients. But CRMs present similar opportunities and challenges for fundraising, too.

The most effective health system fundraising campaigns focus time and effort building personal relationships with perspective donors. But for many health care organizations that through consolidation and/or mergers and acquisitions find themselves spread across multiple locations, this focus can become challenging due to lean staffing or competing priorities. As a result, many health-centric philanthropy organizations may be missing key opportunities. That’s where the latest software tools can be beneficial in identifying the best targets and determining how to make a meaningful connection.

Read our new story by Lisa Ellis now, and learn how two health systems recently used CRM and data-related services and tools to strengthen their donor relationships:

Integrated Cloud-Based CRMs Opens Doors with Major Donors

Best regards,
Matt Humphrey
President