Gender

How to Succeed in Health Care Podcasting: Award-Winning Strategies from Top Health Systems

Sydney Kishimoto, marketing specialist, Department of Psychiatry, Weill Cornell Medicine

Podcasts are a popular and well-established audio medium used by health care organizations of all sizes to share longer-form content that educates, inspires, entertains, and provides thought leadership to various audiences. Discover secrets of award-winning podcasts from three top organizations and get practical tips to make podcasting vital for your marketing strategy.

Winning Strategies for Successful Podcast Marketing

Daniel Knoepflmacher, M.D., vice chair of education, Department of Psychiatry, Weill Cornell Medicine

// By Susan Dubuque // Podcasts are a popular and well-established audio medium used by health care organizations of all sizes to share longer-form content that educates, inspires, entertains, and provides thought leadership to various audiences. Discover secrets of award-winning podcasts from three top organizations and get practical tips to make podcasting vital for your marketing strategy.

Healthcare Equality Index: How Does Your Health System Measure Up?

Tari Hanneman, director of the health and aging program at the HRC

The Healthcare Equality Index defines industry best practices for LGBTQ inclusion and recognizes progress achieved by health care organizations to reach their health equity goals. How does your health system measure up? Health care is a necessity. But not everyone has equal access to medical services, which can negatively impact a person’s long-term health outcomes. Read More

How HRC’s Healthcare Equality Index Works to Address Inequities in LGBTQ Health Care Access

Althea Fung

// By Althea Fung // Health care is a necessity. But not everyone has equal access to medical services, which can negatively impact a person’s long-term health outcomes. In the U.S., racial and ethnic minorities, people of lower socioeconomic status, people who live in rural communities, and sexual and gender minorities often experience disparities in the health care they receive, according to the National Institute on Minority Health and Health Disparities.

How to Incorporate Inclusive Language in Your Marketing Materials

Althea Fung

// By Althea Fung // Language can build relationships and forge bonds, but it can also create barriers. Content writers and marketers carry implicit biases that can rear their ugly heads when crafting copy. “Bias in and of itself isn’t a bad thing. Evolution developed it for survival,” says Kristen Syrett, PhD, an associate professor Read More