Are your providers losing patients because of access issues? A robust telemedicine program that offers convenient care for patients is one way to protect market share. Our new article by Marcia Simon, APR, explores how telemedicine brings subspecialties to outlying communities. Here’s an excerpt: Most of Gundersen Health System’s patients live at least 25 miles Read More
// By Marcia Simon, APR // Most of Gundersen Health System’s patients live at least 25 miles from the main hospital campus in La Crosse, Wisconsin. For the benefit of both patients and physicians, Gundersen invested early in telemedicine. Suburban and rural patients perceived distance as a barrier to seeing a specialist, so Gundersen started Read More
How do you stand out in the crowd — especially when your #1 competitor is a world-famous brand? Pamela Maas, Gundersen’s chief business development and marketing officer, was able to overcome this challenge. “It seemed like so many systems in health care were looking and feeling exactly the same,” she says. “We recognized that brand positioning was really about building an emotional connection with consumers.” In Peter’s latest column, we’ll see how a new campaign triggered a deluge of fan mail — accolades from patients who had been touched by Gundersen staff members.