ROI & Performance Marketing Week

Ignite Market Advantage

Precision Engagement for Population Health: How Nationwide Children’s, Geisinger, and Rochester Regional Health Use Storytelling and CRM to Improve Health Outcomes and Drive Growth

August 4, 2026
Carrie Cardot, vice president of marketing and communications, Rochester Regional Health

// By Susan Dubuque // Population health demonstrates an organization’s commitment to community before someone becomes a patient. Through targeted storytelling and CRM-powered engagement, health systems deepen consumer relationships, strengthen brand and clinician preference, and drive better outcomes. Read on for practical insights, proven strategies, and lessons learned from three organizations leading the way in population health.

5 Leadership Habits to Boost Your Career and Unlock Your Health Care Marketing Potential

January 2, 2025
Andy Cessac, Senior Marketing Manager, Emory Healthcare

Whether you’re new to health care marketing or a seasoned professional seeking fresh inspiration, now is the time to take charge of your career trajectory. Small, strategic changes can significantly impact your professional journey. Here, you’ll discover practices of top early-career performers and set your roadmap to jump-start or reboot your career.

Shaping the Future: Leadership Habits to Boost Your Career

December 23, 2024
Linda MacCracken, principal, Ignite Market Advantage

// By Susan Dubuque // Whether you’re new to health care marketing or a seasoned professional seeking fresh inspiration, now is the time to take charge of your career trajectory. Small, strategic changes can significantly impact your professional journey. Here, you’ll discover practices of top early-career performers and set your roadmap to jump-start or reboot your career.