Incentives

Strategies for Making Vaccine Mandates Work

Don Stanziano, chief marketing and communications officer, Geisinger

With the ongoing public health threat posed by COVID-19, a growing number of hospitals, health systems, and medical groups are adopting employee vaccine mandates. The opposition this has generated among some groups of medical workers and the general public make crafting mandate communications and messaging critically important for health care marketers. At Geisinger Health in Read More

Communicating Employee Vaccine Mandates: A Formula for Success

Emile Lee Vice President, Corporate Communications Geisinger Health

// By Brian Griffin // With the ongoing public health threat posed by COVID-19, a growing number of hospitals, health systems, and medical groups are adopting employee vaccine mandates. The opposition this has generated among some groups of medical workers and the general public make crafting mandate communications and messaging critically important for health care Read More

Content + Swag Keeps Employees Engaged and Informed

Donna DeMarco, co-founder and vice president at Viddler, Inc.

If you’re a big, distributed health network with multiple locations and thousands of employees, how do you make sure your employees keep you top of mind when they’re out in the community? “We’re a large 10-hospital network — soon to be 12 — with over 15,500 employees,” says Mary Beth Golab, director of internal communications Read More