Leakage

Share of Care: A New Way to Think About Health Care Metrics

D.J. Sullivan, director, HSG Advisors

Measuring brand loyalty is a constant challenge for health care organizations. Marketing professionals use different measures to determine if they’re capturing patients throughout their health care journey. One of the parameters being used today is called Share of Care. Share of Care is a revenue-based measurement that gauges the health of the patient relationship, according Read More

Measuring the Health of the Patient Relationship

Eric Andreoli, director, HSG Advisors

// By Wendy Stark Healy // How much of a patient’s health care spending goes to your organization? And how much goes to your competitors? “Share of Care” is a revenue-based measurement that compiles multiple data points to give you the full picture. Measuring brand loyalty is a constant challenge for health care organizations. Marketing Read More

Optimal Marketing Enables the Right Provider Match

“Marketers charged with leading their health systems into the new era of consumerism understand the hard truth about regional markets: They are a zero-sum game,” says Tom White, CEO of Phynd Technologies. Here’s an excerpt from White’s new article for Strategic Health Care Marketing: Marketers and business teams must create and market new networks to Read More

How Effective Is Your Provider Information Management Platform?

// By Tom White // Marketers charged with leading their health systems into the new era of consumerism understand the hard truth about regional markets: They are a zero-sum game. Every covered life gained is a win over the competition, and the stakes are high: CMS pegs healthcare spending per person at nearly $10,800 annually, Read More

Referral Patterns Can Point a Path To Success

Tampa General Hospital

Close examination of your referral patterns may bring to light some surprising gaps in your current practices that could be impacting your revenues. That was recently the case at Tampa General Hospital (TGH), says Katie Alexander, director of physician relations at TGH. But once her organization identified the problem using a Physician Relationship Management (PRM) Read More

Physician Relations: The Secret to Keeping Patients in Your Network

Katie Alexander, Tampa General Hospital

// By Lisa D. Ellis // Close examination of your referral patterns may bring to light some surprising gaps in your current practices that could be impacting your revenues. That was recently the case at Tampa General Hospital (TGH), says Katie Alexander, director of physician relations at TGH. But once her organization identified the problem Read More