Market Penetration Archives – Strategic Health Care Marketing

Branding vs Acquisition: Why Health Care Marketers Should Rethink Growth Strategies

July 27, 2023

William G. “Bill” Robertson, CEO of MultiCare

Health care marketers are sometimes on the defensive when proposing budgets to their CEOs and CFOs, feeling the pressure to justify the expense and project the expected return on investment — especially for “softer” initiatives like brand building. So, it was refreshing to hear a different perspective from Bill Robertson, CEO of MultiCare, a 12-hospital Read More

Should You Spend Your Media Budget on Branding or Acquisition?

July 13, 2023

Jerry Hobbs, president and chief strategy officer at Prairie Dog

// By Jane Weber Brubaker // Health care marketers are sometimes on the defensive when proposing budgets to their CEOs and CFOs, feeling the pressure to justify the expense and project the expected return on investment — especially for “softer” initiatives like brand building.