North Carolina Healthcare Association Archives – Strategic Health Care Marketing

How to Take Control of the Health Care Cost Narrative

February 23, 2023

Ryan Colaianni, executive vice president of Communications & Crisis/Issues, Revive

As health care costs in the U.S. continue to rise, hospitals haven taken a disproportionate share of the blame in the media. While they bear some responsibility, current news coverage pins most of the blame on them. So how can your health system take control of the health care cost narrative? The cost of health Read More

Changing the Conversation: North Carolina Healthcare Association Counters the Blame Debate on the High Cost of Care in the U.S.

February 13, 2023

Cynthia Charles, vice president of Public Relations & Communications at North Carolina Hospital Association

Health care costs in the U.S. continue to rise. Who’s responsible? There are many contributors, but hospitals are taking a disproportionate share of the blame in the media. While they bear some responsibility, current news coverage pins most of the blame on them. How can health systems take charge of the narrative? // By John Read More