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Pandemic

Building Bridges: How WellSpan Health Makes Health Care Accessible for Amish and Mennonite Communities

January 9, 2025
Joanne Eshelman, director of health equity and community engagement, WellSpan Health

WellSpan Health has built a unique partnership with the region’s Amish and conservative Mennonite communities. This relationship has been instrumental in addressing health care access and equity for a population that often operates outside the traditional health care framework. Learn how this approach engages hard-to-reach populations with communications tailored to cultural preferences.

WellSpan Health and the Plain Community in Pennsylvania: A Vital Partnership in Health Care Access

December 30, 2024

// By Althea Fung // WellSpan Health has built a unique partnership with the region’s Amish and conservative Mennonite communities. This relationship has been instrumental in addressing health care access and equity for a population that often operates outside the traditional health care framework. Learn how this approach engages hard-to-reach populations with communications tailored to cultural preferences.

Creating a Strong, Unified Brand Across a Large Network

October 28, 2021
Providence logo

How do you connect the dots between a health system, hospital, and its other programs and services throughout the community, and ensure consumers know they will continue receiving the same high-quality, personalized care throughout the network? Recently, Providence successfully navigated this situation and launched a new brand. Unifying the brand was among the initiatives Jigar Read More

52 Hospitals; 1,025 Clinics; 7 States — and One Unified Brand Architecture

September 22, 2021
Jigar Shah, Chief Marketing Officer, Providence

// By Jane Weber Brubaker // Providence’s family of organizations embarked on a multi-year brand journey — right before the pandemic. Despite the many challenges brought on by the pandemic, the system launched a strong new brand that is energizing its 125,000 caregivers and the communities they serve. We’ve heard the familiar adage: All health Read More