Sometimes, the best input on health care marketing comes from an outside party. In a new article, George Danner, chief data scientist at Endeavor Management, offers a fresh insight on how data modeling can help improve the health care marketing process. He puts it like this: “I am not a marketer, but I have listened Read More
// By George Danner // I am not a marketer, but I have listened to conversations among our marketing team members and their clients about the difficulty of the marketing role in health care. When patient volumes and/or market share are down, the organization’s reflex is to push a single lever — marketing — in hopes of re-establishing normal business activity that the system depends upon for survival. “If we had more billboards…” “Competitor X is marketing more than we are…”