Platforming Archives – Strategic Health Care Marketing

The Case for Investing in Caregiving: Innovative Approaches from Top Health Systems

April 25, 2024

Daniel Fell is senior vice president, Healthcare at BVK

Almost 48 million adults in the U.S. care for another family member — an estimate the Centers for Disease Control and Prevention (CDC) closely tracks and now calls “a public health issue” for millions of Americans receiving care, as well as those providing the care. Understanding the Challenge The significance of the caregiving market to Read More

Rethinking Caregiving in America: A Framework for Growth and Sustainability

March 22, 2024

// By Daniel Fell // The case for supporting family caregivers as an integral part of the care team. Here, we look at recent initiatives led by the federal government, share some programs developed by forward-thinking health systems, and propose a framework that health care executives can use to reimagine the role of caregivers.