Precision Engagement for Population Health: How Nationwide Children’s, Geisinger, and Rochester Regional Health Use Storytelling and CRM to Improve Health Outcomes and Drive Growth

// By Susan Dubuque // Population health demonstrates an organization’s commitment to community before someone becomes a patient. Through targeted storytelling and CRM-powered engagement, health systems deepen consumer relationships, strengthen brand and clinician preference, and drive better outcomes. Read on for practical insights, proven strategies, and lessons learned from three organizations leading the way in population health.