Schema Markup

Demystifying the Power of Schema in Search

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A new Strategic Health Care Marketing webinar with insights from Aha Media

Wednesday | September 23, 2026 | 2 p.m. Eastern

Panelists:

  • Ahava Leibtag, Founder and CEO, Aha Media Group
  • Tim Voyles, Partner and Technology Lead, HealthStack Partners

Moderator:

  • Jared Johnson, Host, Healthcare Rap Podcast, and eHealthcare Strategy & Trends Editorial Advisory Board Member

By the end of this session, participants will be able to:

  • Explain what schema is and why it matters in today’s search landscape.
  • Understand how structured content and schema work together to improve content discoverability.
  • Identify where marketing, content, and digital teams each contribute to an AI-ready website.

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Scaling Smarter: How Health Systems Are Turning AI Tools Into Real Content Strategy

Emily Baker- BPD

Generative AI is changing how health care organizations create, scale, and govern content. Marketing and digital leaders discussed how they are navigating this shift in a recent eHealthcare Strategy & Trends webinar. Learn how organizations are integrating AI into content strategy without losing clarity, consistency, or the human voice behind the work.

AI and Content: Turning Generative Tools Into a Scalable Strategy for Health Systems

// By Therese Lockemy, MBA // Generative AI is changing how health care organizations create, scale, and govern content. Marketing and digital leaders discussed how they are navigating this shift in a recent eHealthcare Strategy & Trends webinar. Learn how organizations are integrating AI into content strategy without losing clarity, consistency, or the human voice behind the work.