Schema Markup

Demystifying the Power of Schema in Search

Ahava Leibtag

// By Jared Johnson // Schema helps search engines and AI platforms understand the relationships between health care providers, services, locations, and conditions. In this webinar recap, Ahava Leibtag and Tim Voyles explain why accurate content, connected data, and clear ownership are essential to help patients find care and take the next step.

Demystifying the Power of Schema in Search: What Healthcare Marketing and Digital Teams Need to Know – Webinar Recording

Demystifying the Power of Schema in Search

A new Strategic Health Care Marketing webinar with insights from Aha Media

Presented September 23, 2026

Panelists:

  • Ahava Leibtag, Founder and CEO, Aha Media Group
  • Tim Voyles, Partner and Technology Lead, HealthStack Partners

Moderator:

  • Jared Johnson, Host, Healthcare Rap Podcast, and eHealthcare Strategy & Trends Editorial Advisory Board Member

By the end of this session, participants will be able to:

  • Explain what schema is and why it matters in today’s search landscape.
  • Understand how structured content and schema work together to improve content discoverability.
  • Identify where marketing, content, and digital teams each contribute to an AI-ready website.

SHCM-webinar-260923-headshots-ver1

Watch now »

Scaling Smarter: How Health Systems Are Turning AI Tools Into Real Content Strategy

Emily Baker- BPD

Generative AI is changing how health care organizations create, scale, and govern content. Marketing and digital leaders discussed how they are navigating this shift in a recent eHealthcare Strategy & Trends webinar. Learn how organizations are integrating AI into content strategy without losing clarity, consistency, or the human voice behind the work.

AI and Content: Turning Generative Tools Into a Scalable Strategy for Health Systems

// By Therese Lockemy, MBA // Generative AI is changing how health care organizations create, scale, and govern content. Marketing and digital leaders discussed how they are navigating this shift in a recent eHealthcare Strategy & Trends webinar. Learn how organizations are integrating AI into content strategy without losing clarity, consistency, or the human voice behind the work.