Brand Means Business: Turning Brand Strategy into Business Impact
A new Strategic Health Care Marketing webinar sponsored by TILT
Presented October 21, 2026
Your Presenters:
- Megan Kapalla, Senior Director of Strategy, TILT
- Sarah Sanders, Executive Vice President and Chief Consumer Officer, Baptist Health
- Kathy Smith, Senior Vice President and Chief Marketing Officer, Roswell Park Comprehensive Cancer Center
Your Moderator:
- Susan Dubuque, contributing editor, Plain English Health Care
The discussion will explore:
- Making brand strategy an integral part of business strategy.
- Creating meaningful differentiation in a category defined by sameness.
- Connecting brand to business priorities, competitive strategy, and organizational goals.
- Creating alignment around the brand across leadership and the organization.
- Putting brand and business alignment into practice through real-world health system examples.
