Society for Health Care Strategy & Market Development (SHSMD)

Show Me the Numbers: Data-Driven Playbook for Supporting Your Budget

Peter Miller, executive in residence, Endeavor Management

// By Susan Dubuque // Marketing budgets have rebounded since the pandemic, and health systems are focused on efficiency and ROI-driven spending. Roper St. Francis shares its approach to justifying a robust marketing and communications budget using benchmarking data. Learn how to create a budget proposal grounded in benchmarking data and how you can master strategic presentations.