Eek! You Just Know Off-Camera Disaster Lurks in a Pair of Hilarious TV Spots for a Children’s Emergency Center, but the Hilarity and Danger Create a Marketing Triumph

// By Peter Hochstein // How brave do marketers have to be to use humor in a spot for pediatric emergency care that shows kids flirting with danger? Uh oh! Trouble in the backyard. On a steeply sloping patch of lawn, three girls who appear to be the right age for middle school have erected Read More