In many organizations, marketing still operates downstream, pushed into a reactive role long after strategic decisions have been made. This series examines executive partnerships by reverse-engineering them. We begin with Tanner Health, a community health system in rural Georgia, where collaboration, candor, direct executive access, and shared metrics shape marketing performance.
// By Susan Dubuque // In many organizations, marketing still operates downstream, pushed into a reactive role long after strategic decisions have been made. This series examines executive partnerships by reverse-engineering them. We begin with Tanner Health, a community health system in rural Georgia, where collaboration, candor, direct executive access, and shared metrics shape marketing performance.
Health care philanthropy’s resurgence is leading to larger fundraising initiatives, expanded development departments, and new partnerships between marketing and philanthropy to help organizations tell their stories, leverage their brands, and engage donors. Keep reading to discover how marketing and fundraising work together to create a greater impact.
// By Susan Dubuque // Health care philanthropy’s resurgence is leading to larger fundraising initiatives, expanded development departments, and new partnerships between marketing and philanthropy to help organizations tell their stories, leverage their brands, and engage donors. Keep reading to discover how marketing and fundraising work together to create a greater impact.