Tertiary Services

Health Care Brand Positioning: Going From Good to Great

Chrisie Scott, senior vice president and chief marketing officer, Virtua Health

Health care brand positioning requires more than a clever tagline or slogan. It requires a strategy and rallying cry that inspires an organization and connects a community. It’s rare in marketing that you get to start from scratch on anything. Wherever you jump on the moving train, that’s your starting point, complete with legacy systems Read More

Virtua Health Has a Message for South Jersey: We Are “Here for Good”

Jane Weber Brubaker

Brand positioning is more than a clever tagline or slogan. It’s a strategy and rallying cry that inspires an organization and connects a community. // By Jane Weber Brubaker // It’s rare in marketing that you get to start from scratch on anything. Wherever you jump on the moving train, that’s your starting point, complete Read More