One of the oldest and truest axioms in consumer advertising is that the most successful and persuasive messaging finds a way to turn a feature into a benefit. Nowhere is this on greater display than in health care, and smart public relations professionals have known this for years. The fact that your hospital operates a Read More
While traditional wisdom once held that nonprofit hospitals maintain a firm advantage over for-profit hospitals, the tides seem to be turning. // By Ross K. Goldberg // One of the oldest and truest axioms in consumer advertising is that the most successful and persuasive messaging finds a way to turn a feature into a benefit. Read More
Which is better — Medicare Fee-for-Service (FFS) or Medicare Advantage (MA)? Sachin Jain, MD, MBA, president and CEO of SCAN Group & Health Plan, doesn’t think it’s the right question. “We all know we have a broken health care system, and we have to try in our own ways to make it better,” he says. Read More
Top execs at Walmart and SCAN Group & Health Plan share their candid perspectives on the state of health care in the U.S. and how their organizations can help fill the gaps. // By Jane Weber Brubaker // Which is better — Medicare Fee-for-Service (FFS) or Medicare Advantage (MA)? Sachin Jain, MD, MBA, president and Read More
Although cancer affects all populations in the United States, because of various social, environmental, and economic factors, some groups bear a disproportionate burden of the disease than others. For example, Black men are twice as likely to die from prostate cancer than non-Hispanic White men. In addition, Hispanic women are 40 percent more likely to Read More
Seizing the moment, Moffitt Cancer Center gives corporations a way to contribute to the vision of health equity for all. // By Althea Fung // Although cancer affects all populations in the United States, because of various social, environmental, and economic factors, some groups bear a disproportionate burden of the disease than others. For example, Read More
This is a tale of three cities, or more accurately, two cities and a state, where partnerships between faith-based organizations and health systems — built on trust and mutual respect — are solving some of health care’s toughest challenges. // By Jane Weber Brubaker // An article titled “COVID and Race” appeared in the New Read More
// By Brian Griffin // Two tragic events sparked Johns Hopkins Medicine to strengthen its commitment to racial justice and HEDI through microsites and community outreach. In May 2020, the killing of George Floyd rocked the nation and sparked civil unrest and cries for racial justice that continue to reverberate today. At Johns Hopkins Medicine Read More
UCLA Health is emerging as a national leader in addressing racial inequities in health care and across society. In light of growing local and national awareness, the health system became one of the first health care organizations in the country to form an Office of Health Equity, Diversity, and Inclusion. “It’s perhaps the most visible Read More
Health care industry expert Paul Keckley challenges the belief that all health care is local, calling it “the myth that refuses to die,” in his 2018 post on The Health Care Blog. But he notes one exception: “For the least fortunate in our communities, staying at home for care is reality.” Taking time off from Read More
// By Brian Griffin // A prominent West Coast health system is building a care environment, work culture, and community presence that takes health equity, diversity, and inclusion to the next level. UCLA Health is emerging as a national leader in addressing racial inequities in health care and across society. In light of growing local Read More
// By Jane Weber Brubaker // One physician specialist’s vision for sharing his expertise with primary care providers has grown into a global movement that extends specialized care to patients in underserved communities. Health care industry expert Paul Keckley challenges the belief that all health care is local, calling it “the myth that refuses to Read More
Notwithstanding the health care industry’s keen interest in Walmart and figuring out what its next move might be, most consumers still think of Walmart as a retail store, not a health and wellness destination. Karissa Price, Walmart’s vice president of marketing, food, consumables, and health and wellness at the time of our reporting, sought to Read More
// By Jane Weber Brubaker // Walmart’s marketing VP believes that high-quality, personalized health care content is the start to building trusted relationships with consumers, and supporting them on their health care journeys. Notwithstanding the health care industry’s keen interest in Walmart and figuring out what its next move might be, most consumers still think Read More
Things are changing when the CEO of a major health system comprising 14 hospitals — soon to be 18 — tosses around phrases like “health care at any address” and says things like, “We want to be the partner for those people who want to thrive without health care getting in the way.” The definition Read More
// By Brian Griffin // Nationwide Children’s Hospital in Ohio is leading the way in vaccinating children against COVID-19 with a multichannel campaign targeted at parents, physicians, and even adolescents themselves. The move comes after the Food & Drug Administration granted emergency approval to vaccinate 12- to 15-year-olds. The campaign is taking on even more Read More
View from the C-Suite: Stephen K. Klasko, MD, MBA, President, Thomas Jefferson University and CEO, Jefferson Health // By Jane Weber Brubaker // There are two words Steve Klasko uses a lot: “What if…?” Like other visionary health system leaders, he’s scaling up to meet the reality of health care today, while at the same Read More
Rod Hochman, MD, president and CEO of Providence, kicked off the Becker’s Healthcare 11th Annual Meeting Virtual Experience in May with a discussion of issues of greatest concern to health care leaders. The conversation between Hochman and Rhoda Weiss, Ph.D., conference co-chair and president of Rhoda Weiss Consulting Group, provided insight into strategies employed by Read More
Telehealth usage has skyrocketed across the country. In the past year of the pandemic, the weekly number of behavioral health visits increased 25 percent on average compared with before COVID-19. This is due to expanded use of audio and video technology. But a study of insured patients published in Health Affairs found that in poorer Read More
COVID-19 vaccine hesitancy has become the new challenge in conquering the pandemic. Getting vaccines into the arms of vulnerable populations, including underserved communities of color, is a priority despite systemic distrust of the medical field resulting from generations of disparities in health care. “Medical institutions really have to find a way to speak the language Read More
View from the C-Suite: Rod Hochman, MD, President and CEO, Providence // By Sheryl S. Jackson // In a wide-ranging keynote interview, one of health care’s most innovative leaders discusses the industry’s biggest challenges and greatest opportunities. Here are some of the highlights. This month, we hear from a health system CEO who kicked off Read More
// By Althea Fung // A safety net hospital in Des Moines, Iowa found a way to connect patients with needed behavioral health services using telehealth kiosks, leveraging community resources to provide broadband connectivity, private spaces, and support staff. Telehealth usage has skyrocketed across the country. In the past year of the pandemic, the weekly Read More
// By Marcia Simon, APR // Who wants to be part of a herd anyway? So why not call “herd immunity” “community immunity” instead? Hip Hop Public Health promotes Community Immunity as the ultimate act of love. Who doesn’t want more of that? COVID-19 vaccine hesitancy has become the new challenge in conquering the pandemic. Getting Read More
Telemedicine came to the rescue when COVID-19 first rattled the capacity and safety of health care delivery. It didn’t take long for hospitals, providers, and patients to embrace the conveniences, especially when federal waivers allowed for expanded access to virtual care services, and payers relaxed their reimbursement guidelines. But there’s a problem: The pandemic shed Read More
// By Marcia Simon, APR // Telemedicine came to the rescue when COVID-19 first rattled the capacity and safety of health care delivery. It didn’t take long for hospitals, providers, and patients to embrace the conveniences, especially when federal waivers allowed for expanded access to virtual care services, and payers relaxed their reimbursement guidelines. Hospitals Read More