University of Colorado Health (UCHealth) Archives – Strategic Health Care Marketing

University of Colorado Health (UCHealth)

Expressions of Rage? Or Inspirational Pep Talks? Whatever You Call Them, Hospital Ads with an Aggressive Stance Could Make Your Market Sit Up and Take Notice

August 6, 2019

Brad Fixler, vice president of marketing at University of Colorado Health

Notable Health Care Advertising // By Peter Hochstein // Fighting words and images may be just the thing some hospitals need to break through the miasma of inattention. In an upcoming issue of this publication, a fellow contributor, James A. Gardner, will write about a campaign for the Canadian pediatric hospital, Sick Kids. The campaign Read More

CRMs Present Fundraising Opportunities—and Challenges

November 16, 2017

When most people think of Customer Relationship Management (CRM), it’s usually in the context of service line promotion and prospecting for patients. But CRMs present similar opportunities and challenges for fundraising, too. The most effective health system fundraising campaigns focus time and effort building personal relationships with perspective donors. But for many health care organizations Read More

Integrated Cloud-Based CRMs Open Doors with Major Donors

November 8, 2017

// By Lisa D. Ellis // When most people think of Customer Relationship Management (CRM), it’s usually in the context of service line promotion and prospecting for patients. But CRMs also present similar opportunities and challenges for fundraising, too. Here’s how two health systems recently used CRM and data-related services and tools to strengthen their Read More

Beneath the Surface Frivolity of UCHealth Ads That Promote the Denver Broncos, There’s a Strong Dose of Marketing Horse Sense

September 26, 2017

Notable Health Care Advertising // By Peter Hochstein // Intuitively, you’d probably think that advertising for UCHealth should reflect nothing but gravitas. After all, it’s a 1,620-bed Colorado health care system with seven campuses (and three more under construction as of this writing), more than 2.5 million annual outpatient visits, and the University of Colorado’s Read More