value-based care Archives – Page 3 of 3 – Strategic Health Care Marketing

value-based care

6 Ways Health Care Marketers Can Help Address Mental Illness in the Primary Care Setting — and Improve Their Organizations’ Bottom Line

September 5, 2018

// By Lisa D. Ellis // In recent months, stories about mental illness have dominated social media channels and the mainstream press. The tragic suicides of fashion designer Kate Spade and television personality Anthony Bourdain have thrust mental health issues into the limelight, catching the attention of people from all walks of life. Further, the Read More

Don Stanziano on Telling the Geisinger Story — an In-Depth Conversation with the Health System’s New Chief Marketing Officer

August 16, 2018

Don Stanziano, chief marketing and communications officer at Geisinger

In January, after 16 years at Scripps Health in San Diego, California, with eight of those years as vice president of marketing and communications, Don Stanziano took on the role of chief marketing officer at Geisinger. The move to Geisinger in Pennsylvania was a big change — geographically, organizationally, and lifestyle-wise.

View from the C-Suite: A Conversation with Don Stanziano, Chief Marketing Officer, Geisinger

August 2, 2018

// By Sheryl S. Jackson // After 16 years at Scripps Health in San Diego, California, with eight of those years as vice president of marketing and communications, the move to Geisinger in Pennsylvania was a big change — geographically, organizationally, and lifestyle-wise. “I have not been ‘new’ to an organization in a very long Read More

Strategies to Help Your Hospital Win at Value-Based Population Health Management

January 22, 2016

// By David Wildebrandt // There’s no denying it: Value-based population health management is here to stay. But how can hospitals best manage the transition from a fee-for-service approach to treating sickness to adopting one that focuses on keeping patients well in the first place? The reality is that there’s no one strategy to win Read More

Is Your Organization Well Positioned to Adopt Value-Based Care? These 7 Questions Can Help You Assess Your Readiness

June 29, 2015

By Lisa D. Ellis In pursuit of high-quality, cost-effective care that revolves around the patient, many health care organizations seek new ways to foster system-wide collaboration. This concept involves breaking down barriers that have traditionally separated payers, providers, and patients to enable everyone to work more closely together to meet common goals. Such a way Read More

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