CommonSpirit Unlocks Marketing ROI with HRAs

Virginia Commonwealth University (VCU)

How VCU Health Stands Out in Richmond’s Crowded Health Care Market

December 12, 2024
Kevin Best, associate vice president of Brand Marketing, Enterprise Marketing and Communications.

By aligning the health care brand with the academic side of the university, VCU Health strengthens its unique position as an Academic Medical Center in a cluttered market. Learn how VCU Health developed a fresh, new brand — UN-like any other health system — and view the elements of the brand campaign.

Advertising Showcase: VCU Health “UN” Brand Campaign

November 21, 2024
Kendra Gerlach, associate vice president of Strategy and Marketing for VCU Health

// By Susan Dubuque // By aligning the health care brand with the academic side of the university, VCU Health strengthens its unique position as an Academic Medical Center in a cluttered market. Learn how VCU Health developed a fresh, new brand — UN-like any other health system — and view the elements of the brand campaign.