A Blueprint for Stability: Inside the University of Toledo Medical Center’s Culture-Driven Strategy for Nursing Recruitment and Retention

// By Susan Dubuque // At the University of Toledo Medical Center (UTMC), leaders are focused on strengthening what matters most: supporting nurses, building trust, and creating a place where people want to stay and grow. Learn more about UTMC’s approach, results achieved, and tactics you can adopt to strengthen your recruitment and retention efforts.

Franciscan Health Proves Small Teams Can Win Big in AI Search Visibility

The search landscape has changed dramatically now that AI-generated answers are featured at the top of search engine results pages. Do consumers trust what they find? How should health care organizations change their approach to content development? New research sheds light on some of the new dynamics.

Can AI Replace Human Insight in Creative Strategy? Connecticut Children’s Puts It to the Test

Is AI ready to accurately predict creative strategy choices? To explore this question, Connecticut Children’s undertook a side-by-side test during the development of the next phase of creative for a brand campaign surrounding the December 2025 opening of a new patient tower. Read on to see how AI-generated research measured up.

What Comes Next: A 2026 Forecast from Health Care Marketing’s Front Lines

// By Danny Fell // Health care marketing is entering 2026 at an inflection point. AI is no longer an emerging capability. It is a structural force reshaping how patients search, choose, access, and trust health care. In this article, 10 health care marketing leaders weigh in on key priorities for 2026.

Navigating Executive Communications in a Politically Charged Health Care Landscape

// By Althea Fung // Public trust in institutions is eroding, and health policy debates are increasingly polarized. Health care leaders face growing pressure to speak publicly on issues that blend medicine, politics, and public perception. For executive communications teams, the question is not whether to engage, but how and when to do so for maximum credibility.

Northwell Health Strikes an Emotional Chord with Sonic Branding

Few things connect more directly to human emotion than sound. In marketing, that connection is powerful: Audio cues can reinforce brand recognition up to 96 percent faster than visuals alone. Discover how Northwell’s sonic brand amplifies emotion, strengthens trust, and helps the organization break through the clutter in a fiercely competitive marketplace.

The Power of Data in Search: How a Small Marketing Team Masters AI Overviews

// By Wendy Margolin // The search landscape has changed dramatically now that AI-generated answers are featured at the top of search engine results pages. Do consumers trust what they find? How should health care organizations change their approach to content development? New research sheds light on some of the new dynamics.

AI vs. Human Insight: Who Wins in Creative Strategy Decisions?

// By Deb Pappas // Is AI ready to accurately predict creative strategy choices? To explore this question, Connecticut Children’s undertook a side-by-side test during the development of the next phase of creative for a brand campaign surrounding the December 2025 opening of a new patient tower. Read on to see how AI-generated research measured up.

Strength, Resilience & Vision: How Health Care Marketers Can Step Into Strategic Leadership Roles

Top marketers at NewYork-Presbyterian, Virtua Health, and Mass General Brigham share experiences that shaped them as leaders. Their stories of strength, creativity, and resilience are a source of inspiration for leaders and aspiring leaders as you navigate today’s choppy health care waters.

How Renown Health and The Christ Hospital Health Network Built Award-Winning Recruitment Campaigns

Marketing leaders from Renown Health and The Christ Hospital Health Network share how their award-winning recruitment and retention strategies helped address workforce shortages. Read on to discover how authentic messaging and targeted outreach can strengthen both recruitment and retention.

Where Leadership Meets Purpose: Virtua Health CEO Dennis Pullin Reflects on What Drives Meaningful Influence

Character matters in Dennis Pullin’s 2025 book Suited for Leadership: How to Show Up with Purpose to Have a Lasting Impact. Here, we share a few nuggets from Pullin’s wisdom and how his leadership spreads out from Virtua Health to the community it serves and benefits the industry as a whole.

Advertising Showcase: Northwell Health Uses Sonic Branding to Deepen Connections

// By Susan Dubuque // Few things connect more directly to human emotion than sound. In marketing, that connection is powerful: Audio cues can reinforce brand recognition up to 96 percent faster than visuals alone. Discover how Northwell’s sonic brand amplifies emotion, strengthens trust, and helps the organization break through the clutter in a fiercely competitive marketplace.

Cincinnati Children’s Elevates Physician Engagement with Specialty Impact Reports

By transforming annual specialty updates into dynamic digital impact reports, Cincinnati Children’s builds awareness, strengthens its national reputation, and fosters connections across the physician community. Read on to explore the making of Cincinnati Children’s Accomplishment Reports and the lessons they offer for organizations looking to boost physician engagement.

Banner Health Debuts a Unified Brand to Connect Diverse Markets Under One Message

Banner Health is charting a bold new course. The system needed a brand platform that could keep pace. Read the full article to learn how Banner Health transformed its name into a powerful brand asset, plus insights for shaping your own brand story.

Focus On Academic Medical Centers: How AMCs are Navigating Digital Transformation and Today’s Marketing Challenges

In this new report from Strategic Health Care Marketing, you’ll find real-world examples of how academic medical centers address these challenges through innovative marketing strategies and purpose-driven campaigns.

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Leadership Lessons from Virtua Health CEO

// By Jane Weber Brubaker // Character matters in Dennis Pullin’s 2025 book Suited for Leadership: How to Show Up with Purpose to Have a Lasting Impact. Here, we share a few nuggets from Pullin’s wisdom and how his leadership spreads out from Virtua Health to the community it serves and benefits the industry as a whole.

4 Emerging Themes in Health Care Brand Storytelling

As consumer expectations rise and attention spans shrink, traditional messaging about excellence and empathy is no longer enough. Today’s audiences are tuning out institutional voices and tuning in to brands that feel authentic, emotionally relevant, and boldly human. Here, industry leader Stephanie Wierwille offers insights into creating a compelling brand story.

Advertising Showcase: Deploying Research and Innovation to Enhance National Reputation and Physician Engagement

// By Susan Dubuque // By transforming annual specialty updates into dynamic digital impact reports, Cincinnati Children’s builds awareness, strengthens its national reputation, and fosters connections across the physician community. Read on to explore the making of Cincinnati Children’s Accomplishment Reports and the lessons they offer for organizations looking to boost physician engagement.

Leading with Purpose: Onvida Health’s 18-Month Journey to Build a Brand that Lives Its Values

Onvida Health reinvented itself with a renewed purpose and values — and then wrapped the package with a new name, brand identity, and smart positioning. Learn how Onvida Health introduced its brand internally and externally, launched a multichannel campaign, and created a platform for long-term connection and growth.

How Health Care Marketers Can Become Leaders

// By Jane Weber Brubaker // Top marketers at NewYork-Presbyterian, Virtua Health, and Mass General Brigham share experiences that shaped them as leaders. Their stories of strength, creativity, and resilience are a source of inspiration for leaders and aspiring leaders as you navigate today’s choppy health care waters.

Real Talk, Real Results: How to Make Recruitment and Retention Campaigns Ring True

// By Susan Dubuque // Industry expert Shannon Curran offers insights on why authenticity is no longer optional. In today’s competitive hiring market, health care organizations must align their brands and culture to attract — and keep — the right talent. Discover five tips on how to create recruitment and retention campaigns that truly connect — and keep talent engaged.

Winning the Talent Game: Recruitment and Retention Campaign Strategies

// By Susan Dubuque // Marketing leaders from Renown Health and The Christ Hospital Health Network share how their award-winning recruitment and retention strategies helped address workforce shortages. Read on to discover how authentic messaging and targeted outreach can strengthen both recruitment and retention.

Can Authentic Messaging Cut Through Today’s Health Care Distrust?

In the current environment of cultural tribalism, how can health care organizations break down barriers and rebuild trust in the communities they serve? Brandon Edwards and Shannon Hooper believe the antidote to toxicity is authenticity. Here, they share ideas for how marketers can break through the red state/blue state conundrum.

CHRISTUS Health’s Journey to Market Maturity

// By Jane Weber Brubaker // A five-year timeline for market maturity? Really? Jeff Stewart, vice president of strategic marketing at CHRISTUS Health, was skeptical at first. Today, halfway through the process, he’s a believer. Discover highlights of CHRISTUS Health’s journey toward market maturity and learn how a unified approach to marketing accrues benefits for all stakeholders.

Seize the Day: Banner Health’s Bold New Brand Campaign

// By Susan Dubuque // Banner Health is charting a bold new course. The system needed a brand platform that could keep pace. Read the full article to learn how Banner Health transformed its name into a powerful brand asset, plus insights for shaping your own brand story.