Digital Marketing and Analytics Archives – Page 14 of 14

Digital Marketing and Analytics

How Marketing Communications Can Navigate Patients Right to Your Door: 4 Steps to Get Your Facility on Your Customer’s Map

May 4, 2015

By Claire Hovis In health care, it isn’t just the care that’s changing. Power is changing. “Expert-driven” communications that placed providers and large corporations atop the information market are giving way to a generation of empowered consumers who are more engaged and have higher expectations. Access is changing. The Affordable Care Act has brought health Read More

Case Study: Targeted Use of Digital Media by OB/GYN Practice Leads to Better Branding at Lower Costs

April 23, 2015

Word of mouth may help to build your brand over time—but sometimes advertising really helps get the ball rolling quickly. Such was the case in and around Phoenix, Arizona, where Arizona OBGYN Affiliates (AOA), now the largest OB/GYN practice in Arizona, consolidated from several smaller practices in 2007. AOA soon found its future growth and Read More

A Fresh Take: How One Hospital Overcame Its Poor Reputation

March 26, 2015

Fresh Care. Delivered Daily. The concept is simple, yet this hand-picked brand message represents Columbia Memorial Health (CMH) perfectly. It also hits home on many levels for the hospital’s target area, which consists of Greene and Columbia counties of upstate New York. The CMH network has a total of 120 individual multi-specialty practitioners, a hospital, Read More

Small Hospital Takes a Fresh Approach to Marketing; How to Communicate Improvements and Overcome a Reputation That’s Out of Date

March 24, 2015

By Lisa Ellis Fresh Care. Delivered Daily. The concept is simple, yet this hand-picked brand message represents Columbia Memorial Health (CMH) perfectly. It also hits home on many levels for the hospital’s target area, which consists of Greene and Columbia counties of upstate New York. Hospital Tries To Overcome Past Reputation The CMH network has Read More

Small Budget, Big Clout: OB/GYN Group Enters the Advertising Fray with Narrow Targeting and Mixed Media Branding To Grow Their Business

March 24, 2015

Advertising Worth Noting By Peter Hochstein You could argue that there’s nothing new about doctors running ads. In New York, one maverick dermatologist has been the star of his own earthy subway car posters for decades. They are busy horizontal spaces that simultaneously display his photograph and such things as rhyming headlines, before-and-after acne treatment Read More

Barnabas Health Builds Its Brand In the Real World by Building Its Brand Online—And Vice Versa

March 12, 2015

As more and more people turn to the Internet to get their health information, the digital world becomes an increasingly important space for hospitals to market their services and engage with their communities and consumers. We all know this. What’s critical—with so much opportunity for online promotion—is to make strategic decisions with your digital efforts Read More

Cadence Health Case Study: How To Track Metrics Effectively and Use the Data To Your Advantage

February 12, 2015

How can you tell if your marketing efforts are truly successful? The best way is to let the data speak for itself, according to representatives from Laughlin Constable (LC). This integrated advertising agency recently partnered with Cadence Health in Illinois to identify and track key measures to help capture and strengthen the health system’s marketing Read More

Positioning Your Brand in the Digital World

January 28, 2015

More people today are turning to the Internet to get their health information, making the digital world an increasingly important space for hospitals to market their services and engage with consumers. With so much opportunity for online promotion, the key to successfully navigating the array of choices is to make strategic decisions with your digital Read More

6 Tracking Lessons Learned by Cadence Health

January 28, 2015

By Lisa D. Ellis How can you tell if your marketing efforts are truly successful? The best way is to let the data speak for itself, according to representatives from Laughlin Constable (LC). This integrated advertising agency recently partnered with Cadence Health in Illinois to identify and track key measures to help capture and strengthen Read More

Six Key Digital Roles Needed in Today’s Marketing Department

May 1, 2014

by Derek Mabie The online realm is heavily integrated with everyone’s daily life. Society now relies on search engines and website functionality to add convenience, control, and precision to completing tasks – whether paying a bill or researching a brand. Today, consumers are searching online before making health-related decisions. The Pew Research Center’s Internet & Read More

Marketers Change Tactics as Proton Therapy Services Increase: Reaching Patients Directly Through Online Marketing

April 1, 2014

by Sheryl S. Jackson The United States will be home to 27 proton therapy centers by 2017, almost double the number in operation at the end of 2013, according to U.S. Proton Therapy Outlook 2017, a report produced by RNCOS, a business research and consultancy firm. The growth of the specialized cancer treatment is attributed Read More

Centralized Marketing: Building an Effective Structure

March 1, 2014

by Nancy Vessell Marketing functions within hospital systems have run the spectrum from fully centralized at the corporate level to mostly autonomous at the local level. But as more hospitals fold themselves into systems, marketing is increasingly shifting toward centralization. “A lot of it is being driven by this crazy world of mergers and acquisitions,” Read More

The Best Way to Be an Effective Storyteller in This Digital Age

February 1, 2014

by Dan Dunlop The best marketers have always been accomplished storytellers, and that is still the case today. The stories they craft are meaningful and connect with the audience in a manner that meets some fundamental need – educational, informational, emotional, or entertaining. The most effective stories allow the audience members to become part of Read More

QR Codes Are Obsolete

January 1, 2014

by Michele von Dambrowski Not only are Quick Response codes dead, they “should have never lived,” claims Dean Browell, PhD, executive vice president for the social media strategy firm Feedback in Richmond, VA. Browell likens QR codes to the ill-fated CueCat, a cat-shaped code reader that plugged into a computer like a mouse. Wired and Read More

Ten Sites or Apps That Exemplify Good Use of Mobile Health Care

January 1, 2014

by Michele von Dambrowski Everyone knows that mobile is hot, observes Christian Twiste, vice president of interactive services at BlueSpire Strategic Marketing. But what everyone struggles with, including large Internet companies, is how best to address the different ways that people interact with their mobile devices. “A lot of mobile users are either bored, busy, Read More

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