5 Steps Your Organization Can Take to Better Connect with Patients
// By Lisa D. Ellis //
Denise Aube, Executive Vice President and Healthcare Practice Leader at Crosby Marketing Communications
Want to connect with your target audience on a more powerful level and motivate behavior change? Denise Aube, Executive Vice President and Healthcare Practice Leader at Crosby Marketing Communications, works with Saint Agnes Hospital to help develop the creative marketing solutions for both the bariatric and cardiovascular campaigns. Read our article on their campaigns, “One Hospital’s Approach to Tapping into the Subconscious to Motivate People’s Behavior”. She suggests turning to the principles of behavioral science to make your efforts more effective. “The challenge is how do we engage patients and motivate healthy behavior. It’s more than building awareness or increasing knowledge. It’s about finding ways to actually engage patients, encourage them, and motivate them to act in healthy ways,” she says.