6 Ways To Spin New Life Into Old Marketing Concepts
Savvy health care marketers recognize that people tend to trust what they know. Therefore, it’s important to remember that new isn’t always better. The reality is that even amid the shifting priorities of the health care field, staying grounded on your past accomplishments and trying to progress from there may get you further than trying to fast-forward too far ahead and risk losing sight of what’s already working for your brand.
When it comes to marketing your organization’s services and products, it’s fair to say that looking to your own successes, as well as to other successes in the field, can be a great way to reinvigorate what you have, perhaps just giving it a facelift to make it feel fresh again.
For pharmaceutical companies, health care groups, and national health care organizations, this premise can translate into some valuable strategies to breathe life into older brands, says 20-year public relations veteran Caren Begun, Vice President, Media Relations and Strategy, Green Room Communications, in New Jersey. “For medical advancements that have been around for some time, the proof still exists in the research as well as the patient benefits and outcomes. Further, not all medicines are one-size-fits-all, and some patients continue to see value in older therapies,” she says.
For six examples of ways you can spin your past and present marketing efforts in new and effective directions, read our full article now: Does Your Health Care Brand Need a Facelift?
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