Are Your Lab Services an Untapped Source of Revenue?
Is your health system marketing its laboratory services to people outside your network? If not, there may be untapped opportunities worth pursuing.
“Laboratory outreach, the practice of making hospital lab services available to customers other than patients, is gaining traction as hospitals increasingly view labs as potential revenue generators. In fact, lab outreach programs today generate an average of $19 million in revenue, and some are much larger,” says Brad Bostic, CEO of hc1.com.
“Hospital marketers skilled at creating effective marketing and sales campaigns can play an important role in filling unused lab capacity, building strong relationships with physicians, educating patients, and contributing to a strong bottom line for the health system,” he says.
Read the full article now and learn more:
The Cure for Hospital Lab Outsourcing: Building Outreach Like a Business — How Marketers Can Help
Best regards,
Matt Humphrey
President