Executive Alignment and Marketing Performance, Part 1: Community Health System Perspective

// By Susan Dubuque // In many organizations, marketing still operates downstream, pushed into a reactive role long after strategic decisions have been made. This series examines executive partnerships by reverse-engineering them. We begin with Tanner Health, a community health system in rural Georgia, where collaboration, candor, direct executive access, and shared metrics shape marketing performance.

Advertising Showcase: Reframing Hospice Through Unexpected Truths at Gilchrist

// By Susan Dubuque // Hospice care remains one of the most misunderstood services in health care. Despite strong clinical outcomes, many patients delay hospice services until the final days of life. See how Gilchrist uses authentic storytelling and documentary-style videos to reposition hospice as a way to live every remaining day to its fullest.

University of Toledo Medical Center Achieves 91 Percent Nurse Retention with a Culture-First Approach

At the University of Toledo Medical Center (UTMC), leaders are focused on strengthening what matters most: supporting nurses, building trust, and creating a place where people want to stay and grow. Learn more about UTMC’s approach, results achieved, and tactics you can adopt to strengthen your recruitment and retention efforts.

Focus On Fundraising and Public Relations: Aligning Storytelling, Reputation, and Philanthropy for Greater Impact

This new report from Strategic Health Care Marketing highlights real-world examples of how health care organizations approach PR and fundraising through purposeful storytelling, strategic collaboration, and thoughtful donor engagement.

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CRM in Action: Building Smarter, More Integrated Programs – Webinar Recording

A new Strategic Health Care Marketing webinar for healthcare marketers and strategists

From operational readiness to data governance and cross-functional alignment, we’ll explore what it really takes to build CRM programs that move the needle across patient engagement, referral growth, and system-wide visibility.

Presented February 25, 2026

Your Presenters:

• Laura Lee Jones, Founder & CEO of LionShare
• Kelly Faley, Principal, Kelly Faley Consulting LLC
• Denise Davis, Vice President, Marketing Technology & Operations, Emory Healthcare
• Craig Kartchner Chief Marketing & Customer Experience Officer, HonorHealth

In this webinar, you’ll learn how to:

• Identify and prioritize CRM use cases that align with organizational goals, including growth, retention, and value-based care initiatives
• Avoid common data and campaign missteps by improving integration and governance
• Design CRM strategies that engage both consumers and referring physicians
• Build the cross-functional alignment needed for long-term success
• Translate insights into action, whether you’re launching, scaling, or refining your CRM

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Focus On Patient Experience: How Leading Health Systems Support Healing Through Human-Centered Care

This new report from Strategic Health Care Marketing brings together stories that focus on meeting patients where they are and helping them feel seen and supported. Through real-world examples, you’ll discover how thoughtful, human-centered experiences can contribute to healing and connection across the care journey.

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Scaling Smarter: How Health Systems Are Turning AI Tools Into Real Content Strategy

Generative AI is changing how health care organizations create, scale, and govern content. Marketing and digital leaders discussed how they are navigating this shift in a recent eHealthcare Strategy & Trends webinar. Learn how organizations are integrating AI into content strategy without losing clarity, consistency, or the human voice behind the work.

Privacy as a Promise: How UCLA Health Builds Trust Across the Digital Patient Journey

// By Susan Dubuque // As health care organizations race to personalize digital experiences, UCLA Health takes a deliberate stance: Privacy isn’t a constraint on engagement; it’s the foundation of trust that enables meaningful connections. Discover how UCLA Health embeds privacy into its digital strategy to strengthen trust, improve continuity of care, and support long-term patient relationships.

How a Community-Driven Campaign Helped Children’s Hospital Foundation Triple Its Annual Giving

Children’s Hospital of Richmond at VCU and Children’s Hospital Foundation share a marketing and fundraising story shaped by grit, creativity, and a deep sense of community ownership. See what came next: a coordinated effort between philanthropy and marketing and the ad campaign that brought their shared story to life.

How the University of Miami Turned Students and Staff into Social Media Ambassadors

// By Althea Fung // Student- and staff-led ambassador programs have helped the University of Miami Health System and the University of Miami, Miller School of Medicine boost engagement 50 percent and reach nearly half a million accounts — without spending a dollar on paid social.