// By Susan Dubuque // In a world of 30- and 60-second TV spots, The Christ Hospital Health Network in Cincinnati is turning heads with something refreshingly brief: 10-second ads that deliver big impact. Airing during Jeopardy, the spots feature a nod to the game show, rotate through service line messages, introduce providers, and reinforce the brand.
The U.S. health care industry is approaching a critical inflection point. In a candid and thought-provoking keynote at the 2025 Healthcare Marketing & Physician Strategies Summit, Paul Keckley outlined the challenges and potential opportunities health care leaders must navigate in an era of unprecedented economic uncertainty, regulatory disruption, and consumer discontent.
// By Susan Dubuque // For many health care marketers, annual reports often walk a fine line between fulfilling institutional obligations and sparking genuine audience engagement. MD Anderson Cancer Center’s FY23 Annual Report didn’t just meet expectations — it redefined them. Discover how the team executed a single vision for the organization’s annual report across print and digital.
// By Amanda Green // How the University of Maryland Medical System leveraged journey mapping to align marketing with the patient experience. Learn how a leadership team of cancer experts came together to create a shared understanding of the patient experience, and how hearing directly from patients refined their perceptions and guided the changes they made.
In an SHCM exclusive Q&A, marketing strategist Cynthia Newton unpacks how review platforms, transparency, and employee engagement reshape health care reputation from the inside out. Read the full article for insights to help ensure that your employer reputation matches your culture.
A new Strategic Health Care Marketing webinar for healthcare marketers and strategists
Presented on July 9, 2025
Your Presenters:
How do you unify your brand across a large and growing system without losing the local relevance patients trust?
CHRISTUS Health is in the middle of its marketing maturity journey, moving toward a centralized approach to advertising efforts without losing what matters locally. In this candid, strategy focused session, you’ll get an inside look at how CHRISTUS is gaining efficiencies while executing local priorities, and how &well’s Marketing Maturity Model is guiding every step.
Join us for this free webinar on Wednesday July 9, 2025 at 2 p.m. to benchmark your approach against a real-world case study. You’ll come away with actionable ideas, no matter where you are on the marketing maturity curve.
You’ll learn:
Marketing leaders from Banner Health, Renown Health, the Medical University of South Carolina (MUSC), and Primacy share how academic medical centers adapt strategy, structure, and technology to align today’s health care landscape. Learn how academic medical center marketers adjust their strategies to optimize effectiveness today and focus on the future.
// By Jane Weber Brubaker // Trustworthiness is the quality Americans value most, according to national consumer studies from Klein & Partners. During a Strategic Health Care Marketing webinar in May, Rob Klein presented results from the company’s latest National Consumer Insight Study. Here, we discuss some of the larger themes that emerged from the conversation.
Award-winning marketers from Orlando Health, Norton Healthcare, CommonSpirit Health, and BayCare Health System share how they launched, evolved, and elevated their podcasts. Keep reading for insights, practical tips, and inspiration to help you launch your organization’s podcast or take it to the next level.
// By Susan Dubuque // This vibrant new marketing campaign presents an imaginative take on the spirit of innovation that powers the people and life-changing work at this leading academic medical center. Keep reading — you won’t want to miss this bold, fresh take on health care advertising. And yes, there just might be a unicorn.