// By Susan Dubuque // The UNC Health Championship golf tournament isn’t just about perfect swings and scenic fairways — it’s a game changer for health care across North Carolina. Discover how UNC Health’s omnichannel marketing campaign achieved and surpassed its goals through strategic thinking, innovative media tactics, and impactful creative executions.
Eating disorders are complex mental health conditions characterized by unhealthy relationships with food and body image, leading to significant physical and psychological consequences. Discover how Illinois-based residential treatment facility Timberline Knolls and ad agency Bakery use Renaissance art to depict the strength of alumni with eating disorders.
// By Melissa Sher // Marketing expert Seth Godin has long championed the idea that small, passionate communities — what he calls tribes — are a powerful force that can drive marketing and business success through their collective energy. Learn about fundraisers run by dedicated, passionate communities that came together to make a big difference at children’s hospitals.
WellSpan Health has built a unique partnership with the region’s Amish and conservative Mennonite communities. This relationship has been instrumental in addressing health care access and equity for a population that often operates outside the traditional health care framework. Learn how this approach engages hard-to-reach populations with communications tailored to cultural preferences.
// By Susan Dubuque // In January 2023, Nebraska Medicine faced a significant staffing shortfall. Leadership recognized the need for immediate and long-term strategies to address recruitment and retention challenges. Discover how Nebraska Medicine reframed its employer brand to ensure the stable workforce needed to deliver excellent care and help the organization grow and thrive.
// By Althea Fung // Eating disorders are complex mental health conditions characterized by unhealthy relationships with food and body image, leading to significant physical and psychological consequences. Discover how Illinois-based residential treatment facility Timberline Knolls and ad agency Bakery use Renaissance art to depict the strength of alumni with eating disorders.
Whether you’re new to health care marketing or a seasoned professional seeking fresh inspiration, now is the time to take charge of your career trajectory. Small, strategic changes can significantly impact your professional journey. Here, you’ll discover practices of top early-career performers and set your roadmap to jump-start or reboot your career.
// By Althea Fung // WellSpan Health has built a unique partnership with the region’s Amish and conservative Mennonite communities. This relationship has been instrumental in addressing health care access and equity for a population that often operates outside the traditional health care framework. Learn how this approach engages hard-to-reach populations with communications tailored to cultural preferences.
The Nike Doernbecher Freestyle Program was born during a conversation between a father and his son over dinner. What if patients could design their own shoes and Nike would make and auction them? Discover how this idea grew into a life-changing program that has raised millions in funds for the children’s hospital.
// By Susan Dubuque // Whether you’re new to health care marketing or a seasoned professional seeking fresh inspiration, now is the time to take charge of your career trajectory. Small, strategic changes can significantly impact your professional journey. Here, you’ll discover practices of top early-career performers and set your roadmap to jump-start or reboot your career.