Pediatric Marketing in 2025: What Are Parents Really Thinking About Children’s Health Care? – Webinar Recording
A new Strategic Health Care Marketing webinar for healthcare marketers and strategists
Presented on May 21, 2025
Your Presenters:
- Deb Pappas, Vice President, Chief Marketing & Communications Officer, Connecticut Children’s
- Bob Davidson, Vice President, Marketing & Communications, Children’s Nebraska
- Leona Wong, Director of Brand Strategy, Stanford Medicine/Children’s Health
Moderated by:
- Rob Klein, Founder & CEO, Klein & Partners
The 13th annual edition Klein & Partners National Consumer Insights Study (NCIS) — a survey of 1,000 health care decision-makers from across the country — focuses solely on how parents view health care and how they make decisions for their children.
If you have been looking for detailed national data to inform your marketing planning for pediatric services, this study will give you a deeper understanding of parent perspectives and preferences and enable you to effectively tailor your pediatric marketing initiatives.
Our panel of experts will weigh in on the survey results and share insights from their lived experience as marketing leaders in children’s hospitals.
Join us for this free webinar — you’ll come away with actionable insights from the latest pediatric-focused research and commentary from our panel.
You’ll learn:
- The four segments of children’s health and how they shape parent behavior
- Where parents turn for information and what they actually want to know
- How hospital brand, pediatrician choice, and awards factor into decisions
- What drives parent loyalty and what pushes them away
- Digital touchpoints that matter — urgent care, virtual visits, online research
- Why maternity experience impacts lifetime customer value
And much more!
