Seizing the moment, Moffitt Cancer Center gives corporations a way to contribute to the vision of health equity for all. // By Althea Fung // Although cancer affects all populations in the United States, because of various social, environmental, and economic factors, some groups bear a disproportionate burden of the disease than others. For example, Read More
Connections between hospitals and doctors working outside the hospital aren’t as strong as they used to be. “So many organizations have realized we have completely lost touch with our primary care physicians,” says Kriss Barlow, RN, MBA, principal at Barlow McCarthy. “They don’t come to the hospital, they use hospitalists.” The pandemic has added to Read More
While health system marketing departments largely focus on consumers, physician relations professionals, aligned with business development, focus on building relationships with referring physicians, overcoming barriers, and growing referrals. // By Jane Weber Brubaker // Connections between hospitals and doctors working outside the hospital aren’t as strong as they used to be. “So many organizations have Read More
“As 2022 draws to a close, two issues have dominated industry talking points and sparked record-breaking investment in hundreds of specialty ventures: customer experience (CX) and digital health,” says Lindsay R. Resnick in a new article. “I hope my newfound perspective on these trends can serve as thought starters going into 2023. “This past year Read More
Marketing leaders understand the strategic importance of call centers. High-quality call centers build patient loyalty and drive increased provider utilization rates. Which option is best? // By Yuriy Kotlyar // The explosion of digital health tools for communicating with patients can make call centers seem like yesterday’s news. Of course, experience shows health care marketing Read More
Let’s talk about something that often isn’t talked about enough in the health care industry: health care stigma. But more specifically, the role marketing can play in impacting social stigma around medical conditions. If you’re embarrassed by your medical diagnosis, you will probably keep it hidden. You may not seek help, or if you do, Read More
An industry veteran’s report card on customer experience in health care from the perspective of a patient. // By Lindsay R. Resnick, MHA // As 2022 draws to a close, two issues have dominated industry talking points and sparked record-breaking investment in hundreds of specialty ventures: customer experience (CX) and digital health. I hope my Read More
If we’ve heard it once, we’ve heard it a thousand times: Health care is complex, dysfunctional, and slow to change. But one person can still make a difference. For Angelica Thieriot, it took a horrific experience as patient in a U.S. hospital in 1978 for her to imagine how different things could be if patients Read More
The Hazelden Betty Ford Foundation and the American Lung Association found success by focusing on the positive. // By Cheryl L. Serra // If you’re embarrassed by your medical diagnosis, you will probably keep it hidden. You may not seek help, or if you do, you may find under-the-radar, less-credentialed and less-qualified people. You likely Read More
Enloe Medical Center’s transformation to person-centered care has made it the first choice for patients in its Northern California region after a series of crises damaged its reputation. // By Jane Weber Brubaker // If we’ve heard it once, we’ve heard it a thousand times: Health care is complex, dysfunctional, and slow to change. But Read More