View from the C-Suite, with Lloyd Dean, President and CEO of CommonSpirit Health // By Jane Weber Brubaker // Growing up, Lloyd Dean saw the impact of health disparities in his own community. His experiences motivated him to use his formidable leadership abilities to change things for the better. He will retire this summer after Read More
// By Susan Dubuque // From podcasts and social media posts to infographics and blogs, content marketing is becoming a staple of today’s health care marketing departments — with a wide array of tactics that bolster brand recognition and support marketing goals. When it comes to marketing health care services, content marketing provides an excellent Read More
// By John Marzano // In health care’s “moment of need” demand environment, progress and innovation rely on time and patience. It takes time to orchestrate real change to better the patient experience, and patience by everyone to realize the benefit of seeing measurable results. Sharp HealthCare in San Diego believes in expediting change. To Read More
// By Marlene Kurban // Podcasting is a fundamental part of the communications arsenal at Henry Mayo Newhall Hospital. Podcasts have shown remarkable growth in listenership over the past decade and have quickly become a mainstream marketing tool and an effective way to educate and connect with your target audience. The content you create for Read More
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// By Brian Griffin // Learn how one health care organization uses a unique new process supported by technology to enhance care and maximize the revenue potential of patient relationships. Avera Health is launching an innovative venture to improve the patient experience called Precision Patient Relationships (PPR)TM — a multifaceted marketing, clinical, and operational initiative Read More
// By Susan Dubuque // As payers shift to value-based reimbursement, paying attention to social determinants of health is no longer optional. When you think about supporting the health of your patients and building a healthier community, what comes to mind? A robust medical staff? Great technology? A beautiful new hospital facility? A wide range Read More
// By Jim Pittman // The new Ochsner Health Plan will play an important role in helping improve the health of the Bayou State’s over-65 population. In October 2021, Ochsner Health, the largest health system in Louisiana, officially launched the new Ochsner Health Plan (OHP) with Medicare Advantage (MA) just in time for Medicare’s 2022 Read More
// By Ndome Yvonne Essoka // The “Three C’s of Health Equity” aim to enhance providers’ knowledge about the cultures or groups usually defined by racial/ethnic or sexual minority groups. Safety and humility are key. In recent times, buzzwords like “cultural competence,” “cultural humility,” and “cultural safety” have grown in popularity and become rooted into Read More
// By Marlene Kurban // Executive visioning is a way to understand what’s on the minds of your organization’s leaders and learn what matters most to them. It starts with asking the right questions. And then listening. For many senior leaders of health care organizations, adapting to constant changes in the COVID landscape for the Read More