In-house marketers and agencies alike grapple with how and whether AI should become just another part of our marketing toolkit. What are the benefits? What are the pitfalls? // By Rachael Sauceman// You get into work, grab your coffee, boot up your computer, and look at your to-do list for the day. The one and Read More
For complex health systems with numerous specialties and subspecialties, referrals are their lifeblood — particularly referrals from external providers. Texas Children’s Hospital (TCH), a specialty pediatric hospital, was having difficulty keeping track of referrals. There wasn’t a standard process for sending and receiving referrals or tracking them once they were received, usually by fax, and Read More
This year’s Healthcare Marketing & Physician Strategies Summit is the perfect place to renew, refresh, and recharge with your industry peers. The Summit’s fully-packed program will send you home with plenty of actionable ideas to help your organization succeed. // By Jane Weber Brubaker // If you’re ready to roll up your sleeves, unwind, and Read More
Marketing is all about understanding the needs of your market and finding ways to show how your product or service is the best solution for meeting those needs. As marketers, you know that part of your challenge is keeping your solution top of mind when people are in the consideration phase. If your service is Read More
Texas Children’s Hospital overhauled its referral management process and saw a 23 percent increase in referrals from external providers within two years. // By Jane Weber Brubaker // For complex health systems with numerous specialties and subspecialties, referrals are their lifeblood — particularly referrals from external providers. Texas Children’s Hospital (TCH), a specialty pediatric hospital, Read More
As health care costs in the U.S. continue to rise, hospitals haven taken a disproportionate share of the blame in the media. While they bear some responsibility, current news coverage pins most of the blame on them. So how can your health system take control of the health care cost narrative? The cost of health Read More
Email has become a powerful tool in UAMS’ physician outreach toolkit. // By Jane Weber Brubaker // Marketing is all about understanding the needs of your market and finding ways to show how your product or service is the best solution for meeting those needs. As marketers, you know that part of your challenge is Read More
When WebMD announced its acquisition of Mercury Healthcare in June 2022, the press release focused on patient engagement solutions. The headline reads “WebMD Health Corp. Acquires Mercury Healthcare, Building on Leadership in Patient Engagement Solutions.” But we learned that WebMD’s strategic vision is broader, also encompassing provider engagement. In a video explaining the vision, Ann Read More
Health care costs in the U.S. continue to rise. Who’s responsible? There are many contributors, but hospitals are taking a disproportionate share of the blame in the media. While they bear some responsibility, current news coverage pins most of the blame on them. How can health systems take charge of the narrative? // By John Read More
// Sponsored Post //
The time is now to defend your hospital or health system from the trend that Revive calls the value attack: a false narrative that detracts from the tangible value your organization provides to your community.
Even if your system hasn’t been criticized aloud, your reputation is suffering. Consumers, politicians, and the media are watching healthcare with a skeptical eye as costs rise and care becomes less accessible. We conducted research with 1,200 consumers to understand what consumers think about hospitals, health systems, and their priorities, and our findings uncovered insights that your organization needs to change the narrative with actionable steps to weather the storm.