Latest Articles

Expand Your Virtual Care Options to Improve Access and Attract New Patients

Jeff Stewart, system director of strategic marketing, CHRISTUS Health

There are many ways to expand health care access through virtual care. When CHRISTUS Health launched its “On Demand Care” urgent care service in May 2022, some clinicians were concerned about visit erosion from the primary care provider patient base. That didn’t happen. “Our primary care physicians who were initially skeptical, as you can imagine, Read More

Virtual Care Stays True to the Brand at CHRISTUS Health

Jane Weber Brubaker

There are many options for expanding access through virtual care. CHRISTUS Health’s thoughtful approach is guided by its mission, and its recognized brand attracts new patients. // By Jane Weber Brubaker // When CHRISTUS Health launched its “On Demand Care” urgent care service in May 2022, some clinicians were concerned about visit erosion from the Read More

Successful Online Scheduling in 5 Steps

// Sponsored Post //

Today’s healthcare organizations are not only challenged with staffing shortages and budget cuts, but also rising consumer demands that make it more important than ever to implement new solutions that both increase organizational efficiencies as well as digital innovation. Online scheduling is no longer a “nice to have,” but instead an essential investment for organizations to meet the needs of patients, providers, and staff alike.

To launch a successful online scheduling program, organizations can follow these 5 steps:

  1. Establish a single source of truth for provider, service, and location data.
  2. Engage cross-functional stakeholders across your organization.
  3. Create a standardized, repeatable launch plan.
  4. Broaden booking options across specialties, appointment types, and services.
  5. Optimize and expand upon self-service capabilities.

For more in-depth detail on best practices for launching online scheduling — plus a vendor evaluation checklist — download the full guide.

Download now »

Acute Care Telehealth: A Lifeline for Struggling Hospitals?

Teresa Rincon, RN, PhD, FCCM, assistant professor at the University of Massachusetts Medical School, Graduate School of Nursing, and senior telehealth consultant with Blue Cirrus Consulting

Acute care telehealth expands access to care by connecting community hospitals with specialized experts, which helps to close gaps in knowledge and keep care local. When patients in a rural community get sick and need access to intensive care or specialized care, the typical small community hospital — if there is one — doesn’t have Read More

Expanding Access to Health Care in the Face of Provider Shortages

Cheryl L. Serra

By using technology and expanding the care team, Renown Health is increasing capacity and giving patients more ways to access health care. // By Cheryl L. Serra // Renown Regional Medical Center in Reno, Nevada is a 650-bed facility and the region’s only Level II Trauma Center. Renown serves over a million people across 100,000 Read More

6 Ways to Get the Best Out of Your Creative Agency

John Ferin leads the content strategy and development team at ddm

When working with a creative agency, how do you ensure the end product meets your marketing team’s expectations? John Ferin, in a new article, describes the scenario like this: “The meeting is about to begin. Your creative agency has spent days, weeks, maybe even months massaging their concepts, tactics, and messaging into the perfect presentation. Read More

Six Best Practices for Getting the Most From Your Creative Agency

Title text: 6 Best Practices for Getting the Most From Your Creative Agency

Want great work from your agency? The way you share feedback can have a dramatic effect on how your creative team responds. // By John Ferin // The meeting is about to begin. Your creative agency has spent days, weeks, maybe even months massaging their concepts, tactics, and messaging into the perfect presentation. You can Read More

Improving Access to Care: How Health Systems Can Overcome the Obstacles

Lindsay Resnick headshot

Assuring timely access to care — an individual’s ability to obtain health care services — has always challenged payers, providers, and without doubt, consumers. The industry’s constant back-and-forth blame game over cost and access must end. Customers are listening, and so are competitors. Recent market moves are making care more widely available than ever before. Read More

Acute Care Telehealth Expands Access in Community Hospitals

Jane Weber Brubaker

Telemedicine technology connects community hospitals with specialized experts, closing gaps in knowledge and keeping care local.  // By Jane Weber Brubaker // When patients in a rural community get sick and need access to intensive care or specialized care, the typical small community hospital — if there is one — doesn’t have experts on-site to Read More