Latest Articles

Struggling with Referral Growth? Align Your Physician Relationship Management Channels

John McKeever

// By John McKeever // When marketing, outreach, and operations collaborate to meet the needs of physicians, everyone wins. Successful physician relationship management has been a longstanding goal of health care leaders. No doubt its importance remains, but success requirements continue to evolve. If your organization is questioning what industry leaders are doing to maximize Read More

The Growth Imperative and Why Marketing Must Lead

Daniel Fell, marketing consultant and senior strategist at Optum

// By Daniel Fell // Growth is far from one-dimensional and shouldn’t be thought of in terms of new patients and new revenue only. Growth is important for every organization. Whether it’s for-profits or not-for-profits, start-ups or established market leaders, every business depends on some level of growth to succeed in the near term. Growth Read More

Digital HEDI Communications Success


How Johns Hopkins Medicine Created a Winning Digital Solution and Outreach Strategy for Advancing Health Equity, Diversity, and Inclusion During the COVID-19 Pandemic

A new Strategic Health Care Marketing webinar for health care marketers and strategists

Presented on May 4, 2022

Your Presenters:

  • Suzanne Sawyer, Senior Vice President, Marketing and Communications, Johns Hopkins Medicine
  • David Simpkins, Vice President of Marketing and Communications, Johns Hopkins Medicine

Moderated by:

  • Brian Griffin, Health Care Journalist and Former Health System Marketing Director


Watch Now »

Takeaways from PRC’s 2022 Consumer Survey


// By Jane Weber Brubaker // PRC’s biennial National Healthcare Consumer Study sheds light on consumer attitudes impacting health care decisions, expectations about quality of care, and generational differences. Every other year, PRC conducts a National Healthcare Consumer Study. The 2022 edition reflects research conducted in 2021, comparing it with previous surveys from 2019, 2017, Read More

UCLA Health Leading the Way in Health Equity, Diversity, and Inclusion

Linda Ho, executive director, marketing innovation, technology, and operations, UCLA Health

// By Brian Griffin // A prominent West Coast health system is building a care environment, work culture, and community presence that takes health equity, diversity, and inclusion to the next level. UCLA Health is emerging as a national leader in addressing racial inequities in health care and across society. In light of growing local Read More

Project ECHO Moves Knowledge, Not People

Ben Cloutier, director of communications and marketing, Project ECHO

// By Jane Weber Brubaker // One physician specialist’s vision for sharing his expertise with primary care providers has grown into a global movement that extends specialized care to patients in underserved communities. Health care industry expert Paul Keckley challenges the belief that all health care is local, calling it “the myth that refuses to Read More

Social Media Initiative Focuses on Positioning Advocate Aurora Health As a Provider of Choice Among Growing Hispanic Market

Sarah Scroggins, director, social media, Advocate Aurora Health

// By Brian Griffin // One of the Midwest’s largest health systems is effectively using social media to reach its Spanish-speaking population with information about COVID-19 and important health services for the community. As diversity, equity, and inclusion continue to increase in importance, Advocate Aurora Health has been making strong progress in connecting online with Read More