// By Marcia Simon, APR // Just the notion that groups of people are overlooked or marginalized means there’s much work to be done to level the playing field. The past year of glaring health disparities revealed that health care as an industry needs to step up and root out biases, even when unconscious, that Read More
// By Peter Hochstein // There’s always a fresh approach to case history advertising focused on positive outcomes. Here’s How Children’s Mercy Kansas City took an old technique and made it original for its brand. Hospital advertising and positive outcome case histories were made for each other. People arrive sick, injured, or teetering on the Read More
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Download this 5-page case study to discover how Banner Health deployed a carefully- crafted campaign centered around Medicom Health’s Heart Age and Lung Cancer Risk assessments (HRAs) to grow service line revenue.
Their challenge was figuring out where to intercept customers online and how to nurture them down the funnel in a cost-effective manner.
See how Banner Health:
// By Jane Weber Brubaker // A strong brand has the power to elevate and unify an organization. Waco Family Medicine’s brand journey illustrates how important brand is in defining a culture and purpose internally, and giving a community a banner it can proudly rally around. One organization with too many names leads to an Read More
// By Matthew O’Connor // Out-of-home advertising provides an opportunity for hospitals, health systems, medical groups, and other health care organizations to get their messages to underserved, multilingual, and rural communities. The COVID-19 pandemic has exposed a persistent challenge in health care: sharing public health and general health care initiatives with hard-to-reach and historically underserved Read More
// By Marlene Kurban // Health systems activate their hospital incident command systems (HICS) during a crisis, but usually the crisis doesn’t last for more than a year as the coronavirus pandemic has. Four health system leaders share how the structure helped them navigate during the worst of it, and how its flexibility continues to Read More
// By Jim Samuel // There is a common thought among health care marketers that the business lags years behind other industries regarding digital marketing and meeting consumer needs. Two health systems have brought in marketing executives from Disney and higher education to help them catch up. If you have been paying attention for the Read More
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Discover how healthcare marketers are using National Health Observance months to build awareness around specific health conditions.
Download and start engaging new and existing patients today.
A Strategic Health Care Marketing webinar on demand for marketers, communicators, and strategists at hospitals, health systems, and physician groups
Your Presenters:
Moderated by:
View from the C-Suite: Toby Cosgrove, MD, Executive Advisor and Former CEO and President of Cleveland Clinic // By Jane Weber Brubaker // In an interview with StartUp Health co-founders, Dr. Toby Cosgrove shares his perspectives on what we’ve learned from the pandemic, how technology accelerated innovation, and how it will continue to open new Read More