Centralized Strategy, Local Impact: Inside CHRISTUS Health’s Marketing Transformation – Webinar Recording

A new Strategic Health Care Marketing webinar for healthcare marketers and strategists

Presented on July 9, 2025

Your Presenters:

• Jeff Stewart, Vice President, Strategic Marketing, CHRISTUS Health
• Julie Benton, President, &well

How do you unify your brand across a large and growing system without losing the local relevance patients trust?

CHRISTUS Health is in the middle of its marketing maturity journey, moving toward a centralized approach to advertising efforts without losing what matters locally. In this candid, strategy focused session, you’ll get an inside look at how CHRISTUS is gaining efficiencies while executing local priorities, and how &well’s Marketing Maturity Model is guiding every step.

Join us for this free webinar on Wednesday July 9, 2025 at 2 p.m. to benchmark your approach against a real-world case study. You’ll come away with actionable ideas, no matter where you are on the marketing maturity curve.

You’ll learn:

• How CHRISTUS Health structures its marketing model for systemized campaign planning that accounts for regional variation
• How maturity planning provides structure while allowing for flexibility
• What centralized creative and media buying looks like in practice
• How the system localizes and activates marketing campaigns
• Lessons learned, and what they’d do differently

Watch now »

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