// By Jane Weber Brubaker // Ochsner Health’s and Ohio State’s well-developed content hubs consolidate and showcase their organizational strengths, and as important, provide answers to the questions site visitors search for. Discover highlights of their content journeys and see how their strategies work to attract site visitors and drive organizational success.
// By Susan Dubuque // South Shore Hospital, part of South Shore Health, serves hundreds of thousands in the Greater Boston area. To differentiate itself, the marketing team crafted the brand positioning “Your Health, Our Passion, One Community,” reflecting the hospital’s commitment to offering exceptional services and fostering a community-centric healthcare approach.
Static brands result in static organizations. Dynamic, forward-leaning brands break through the noise and unleash the real potential that can change not only your organization but the industry as a whole. When two major hospital systems merged to form the largest health system in Michigan, the marketing team had a unique opportunity — to create Read More
A new Strategic Health Care Marketing webinar for health care marketers and strategists
Presented on May 23, 2024
Podcasts are a popular, well-established audio medium used by healthcare institutions around the world to share longer-format content. They are an excellent marketing tool offering an array of benefits, including: increasing brand awareness, engaging patients, building community, and establishing thought leadership.
In this webinar, you’ll learn how to leverage the power of podcasts to enhance brand visibility and community/patient engagement. We’ll provide a playbook with practical tips related to defining your audience, content creation, hosting, and physician engagement.
You’ll hear from industry leaders — including 3 Platinum winners of the 2023 eHealthcare Leadership Awards “Best Healthcare Podcast” category — about how podcasts can be a valuable tool for elevating your marketing by connecting with audiences in a highly personalized way.
You’ll learn:
And much more…
// By Susan Dubuque // White Plains Hospital, part of the Montefiore Health System, is renowned in Westchester County for its 130-year legacy. In 2022, the hospital shifted its marketing strategy to emphasize its capability in complex care, launching the successful “Every Day” campaign to highlight its advanced services and exceptional patient experience.
In this new report from Strategic Health Care Marketing, you’ll get critical insights on the current PR landscape in health care. Through case studies and expert insights, you’ll discover what health care organizations around the country are doing to step up their PR efforts and protect their brands.
The goal for any hospital and health system is to successfully activate and operationalize the service trio of brand, culture, and experience to achieve business loyalty, recruit exceptional talent, and provide the best experience for people in need of care. The recipe for success in today’s transforming health care delivery model needs all three to Read More
// By Susan Dubuque // This year marks the silver anniversary of the eHealthcare Leadership Awards. Join us as we celebrate 25 years of industry innovation and honor your accomplishments from the past year. The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives. The Call for Entries is officially open!
In the evolving health care landscape, developing successful service line strategies is more challenging than ever. Health systems are dealing with a range of issues and trends that affect the process, such as: Mounting financial pressures. Shifting payment models. Escalating competition from other providers and disruptors. Increasing post-COVID consumer expectations. Changing physician relationships. Rising staffing Read More
// By Linda MacCracken and Jane Weber Brubaker // A focused, bidirectional collaboration between health system call centers and marketing teams is critical to ensuring positive customer experiences that deliver on the brand promise and ultimately drive organizational targets for growth and revenue. But done right, all of these problems can be avoided.