New Digital Strategy Boosts Traffic and CTA Clicks
Audiology First is a private hearing center in Columbia, Maryland. While the staff prides itself on taking a personalized approach to meeting the needs of each patient, its marketing efforts were strictly generic. This mismatch led to a lagging customer base.
“We were getting customers, but not as many as we wanted,” explains Diana Wagner, an audiologist and owner of Audiology First. She says there were two significant areas she wanted to strengthen. The first was attracting new patients. The second was keeping existing patients coming back for repeat business.
“Unless people came from physician referrals or patient referrals, I wasn’t seeing the number of new patients I needed to help grow my practice,” Wagner recalls. “Further, when existing patients hadn’t been to see us in a while, they had often forgotten where we were,” she adds.
She initially tried to do some Google and Facebook ads on her own to increase visibility of her services, but she quickly realized this was not her area of expertise. She also didn’t have the time needed to run a comprehensive digital marketing campaign on her own while also running her practice.
On the advice of a business colleague, she finally reached out to ReachLocal, an online marketing agency that helps companies and organizations like Audiology First sharpen their online presences with very targeted campaigns.
Read our full article now to learn how Audiology First achieved a 170 percent increase in website visits over a six-month period and more than doubled its goal for call-to-action clicks:
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