Custom-Tailor Health Care Marketing Messages To Break Through Cultural Barriers

Arminda “Mindy” Figueroa, the Founder and President of Latin2Latin Marketing + Communications

What if you were in a foreign country and needed emergency medical care but couldn’t communicate effectively with the health care providers there? This could put your life at risk, if you and your provider couldn’t understand each other fully.

While this might sound like a nightmare, it’s a scenario that’s also all too common for many people living in the United States who don’t speak fluent English, according to Arminda “Mindy” Figueroa, Founder and President of Latin2Latin Marketing + Communications, based in Fort Lauderdale, Florida. In fact, she points out that people from other cultures regularly have trouble navigating the complex American medical system, which can result in dangerous medical errors—followed by costly lawsuits.

How to solve this problem? Latin2Latin Marketing helps health care providers better understand and respond to the in-culture and in-language needs of the Latino community they serve.

The investment in more effectively communicating with patients can actually bring about better outcomes and higher patient satisfaction, ultimately saving money for health care institutions over time, Figueroa says.

To learn more about this comprehensive patient relations approach and get valuable takeaways that will help you with your own communications efforts, regardless of the specific populations you serve, read the full article now:

Tailoring Messages to Better Fit the Latino Community

Best regards,
Matt Humphrey
President