Micro-Targeted Marketing Pays Off for Tanner Health System

When its market share began dwindling recently, Tanner Health System turned to micro-targeted data to step up its marketing efforts.

Until recently, the system’s main sources of information were limited to the basics such as electronic medical records, census bureau results, and general facts about the service area.

Kelly Meigs, director of marketing and public relations at Tanner Health System

“We also had data from the Georgia Hospital Association, but it wasn’t accessible visually, in the form of maps, graphs, or charts,” says Kelly Meigs, director of marketing and public relations at Tanner. She says this meant her team was challenged in being able to show trends and targets, and in making sure Tanner’s marketing approach was aligned properly for the realities of the region and the people it served.

But an investment in micro-targeted data paid off for Tanner’s cardiology service line, leading to 40 more commercial visits and 39 more Medicare visits in target blocks in the first quarter alone.

For all the details, including advice on how to make your own marketing efforts more focused and effective, read the full article now:

Tanner Health System Uses Micro-Targeted Data to Strengthen Its Marketing Efforts

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