NYC Hospital Launches Fight Against Diabetes in Latino Community
A new educational campaign led by Lenox Hill Hospital has rallied together an impressive array of big and small public and private groups in New York City to fight against a common problem: the incidence of diabetes in the Latino community.
“Hispanics are almost twice as likely as non-Hispanics to be diagnosed with diabetes and 40 percent more likely to die from it,” explains Josie Guzman, senior director of physician relations management at Lenox Hill Hospital. The hospital’s service area includes neighborhoods with a high concentration of Hispanic patients.
With so much at stake for the Latino community, Guzman and her colleagues decided to do something to try to better the odds for the people at such high risk. The answer was to launch a long-term, bilingual campaign called “¡Vida SI, Diabetes NO!” (“Life YES, Diabetes NO!”) and to call on other partners to lend their support for this campaign over the long term.
For more details on the campaign, as well as the key metrics Guzman is measuring to evaluate its success, read the full article now:
Start Your Online Access TodayNot a member yet?
Sign up for a FREE trial membership »
And don't forget: Once you've signed up as a member, you can add up to 9 colleagues for no additional charge with our Group Membership Upgrade. It's an incredible value.