Social Media Initiative Focuses on Positioning Advocate Aurora Health As a Provider of Choice Among Growing Hispanic Market

Sarah Scroggins, director, social media, Advocate Aurora Health

// By Brian Griffin // One of the Midwest’s largest health systems is effectively using social media to reach its Spanish-speaking population with information about COVID-19 and important health services for the community. As diversity, equity, and inclusion continue to increase in importance, Advocate Aurora Health has been making strong progress in connecting online with Read More

NYC Hospital Launches Fight Against Diabetes in Latino Community

A new educational campaign led by Lenox Hill Hospital has rallied together an impressive array of big and small public and private groups in New York City to fight against a common problem: the incidence of diabetes in the Latino community. “Hispanics are almost twice as likely as non-Hispanics to be diagnosed with diabetes and Read More

Tailoring Messages to Better Fit the Latino Community

“Arminda “Mindy” Figueroa, the Founder and President of Latin2Latin Marketing + Communications

How to Overcome 5 Common Challenges to Health Care Organizations’ Cultural Outreach Efforts // By Lisa D. Ellis // What if you were in a foreign country and needed emergency medical care but couldn’t communicate effectively with the health care providers there? This could put your life at risk, if you and your provider couldn’t Read More

Marketing Health Care to Multicultural Audiences

// By Cheryl L. Serra // If you market health care, you know a cookie-cutter approach just doesn’t cut it. You need to determine a number of factors: Who makes health care decisions in the family? What does your audience believe about health care and health care providers? Increasingly, you also need to consider how Read More