Marketing Science Plus Soul Equals Brand Success for City of Hope
When a young woman named Kommah was diagnosed with an aggressive form of breast cancer, she was told she had just a 5 percent chance of surviving. Gus, a firefighter, had to forgo saving others’ lives to focus on his own fight against leukemia.
Today, both Kommah and Gus have beaten the odds, thanks to care they received through City of Hope, a world-renowned medical research and treatment center just outside of Los Angeles, California. Better yet, both of them have not only survived; they are thriving.
These are just two of the many success stories that City of Hope uses to illustrate the power of combining cutting-edge research with clinicians who care to achieve amazing outcomes. This personalized marketing approach is part of an innovative multidisciplinary campaign called the “Miracle of Science with Soul.”
To learn more about this campaign, and how it is resonating with both patients and donors, read the full article now:
The complete article is only available to members.
Please login. Or sign up for a free 7-day trial membership and get instant access.