Keeping Sight of the Big Picture: How and Why to Use Video to Tell Your Hospital’s Story

June 30, 2015

// By Lori Moore and Jimmy Warren //

Lori-MooreJimmy-WarrenVideos can be a powerful marketing tool for hospitals and health systems. When used to their full potential, they accomplish multiple goals, including sharing your organization’s story to attract more patients, helping your target audience understand your services, and encouraging them to take a more proactive role in caring for their health.

Health Systems That Put Video to Work Sharing Key Messages

At Thibodaux Regional Medical Center in Thibodaux, Louisiana, videos shape the way the health system communicates with its target audience.

The Thibodaux Regional marketing department recently wanted to find new ways to connect with prospective patients. It decided to create a series of short videos to help educate the community about procedures, technology, and services available through the medical center. The videos are a key part of a broader, integrated campaign that also includes traditional, digital, and social media to make the hospital’s profile more visible within the target community. Each video features a local news journalist interviewing a different physician and is done in a “Q and A” style, which has been very effective in engaging the target audience and helping them feel more connected with the medical center.

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