How Louisiana’s Ochsner Health System Turned Dry Statistics into a Powerful TV Campaign
// By Peter Hochstein //
This is a story about a hurricane, a hospital system, and two advertising campaigns. It’s gleaned primarily from an interview with Kerry Graham, Vice-Chairman and CEO of Bohan Advertising in Nashville, Tennessee. Bohan was the advertising agency for the hospital system, Ochsner Health System, from 2007 to 2012.
But the story actually begins in 2005, when Hurricane Katrina ripped through New Orleans, severely damaging several small independent hospitals. According to Graham, one of the few hospital systems in the New Orleans area that had emergency preparedness plans in place and never lost power was Ochsner Health.
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