Leverage the Power of “Big Synergy” In Your Health Care Marketing
A phenomenon you might call “big synergy” is powerful stuff. If you have the resources to somehow combine several strong elements of human interest seamlessly into one emotionally touching marketing and advertising campaign, each element can support, reinforce, and energize the others.
This creates efficiencies of exposure and impact that eclipse most traditional advertising. And the benefits can include not only generous contributions of time, money, and endorsements, but also a halo branding effect.
A new campaign called “Tackle Kids Cancer” checks all of these boxes. It had the voluntary participation and support of the New York Giants football team, and especially of its star quarterback Eli Manning. The players gave their time and endorsements free.
Additionally, the ads raise funds to aid research that will help kids with cancer, a particularly empathy-arousing group.
The Tackle Kids Cancer advertising also features a teaching hospital system that’s big enough to do pediatric cancer research. And some of the advertising appeared nationally on the NBC Network, as free public service announcement time.
Our new article by veteran copywriter Peter Hochstein explains all of the components of this highly successful campaign—and the required elements of “big synergy” success. Read it now: How to Quickly Raise More Than $1 Million in Contributions to Your Hospital and Burnish Your Brand Image, Often with Advertising You Don’t Pay For.
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